Regardless of the source, generally, the content watched by a person who downloads is the same as a person who watches it on their television set. I argue that this can be re-thought by exploring their informal practices of viewing and distribution of television content on the internet. I examine how the concept of pirate audiences can offer a new way to understand piracy and audiences. I extend this conceptualisation of pirate audiences through an original empirical study. For the purposes of this research, I use the term pirate audiences drawing from Ramon Lobato´s (2011) first use of the term, as well as similar uses such as “piracy audience” (Gustavo Cardoso, Lima, and Vieira, 2010), which are based on the notion of audiences involved in unauthorised practices of media sharing. As part of the steadily growing phenomena of peer to peer file sharing, television audiences across the globe are increasingly utilising the internet to informally access, distribute and/or facilitate access of television shows to others. Grounded on a series of cases studies in Brazil, this thesis is an investigation of online audiences’ informal practices of viewing and distribution over the internet.
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